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ExpectMore.govExpectMore.gov home pageEXPECT FEDERAL PROGRAMS TO PERFORM WELL, AND BETTER EVERY YEAR.
 
Program Assessment

Program

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U.S. Patent and Trademark Office - Trademarks

The purpose of the program is to register trademarks. Trademarks protect corporate and product identifications.

Rating

What This Rating Means

PERFORMING
Moderately Effective

In general, a program rated Moderately Effective has set ambitious goals and is well-managed. Moderately Effective programs likely need to improve their efficiency or address other problems in the programs' design or management in order to achieve better results.
  • The trademark program has made good performance on its long-term performance goals. Pendency, or the time to review and register a trademark application, has improved slightly in the last few years from 19.9 months in 2002 to 19.6 months in 2005.
  • The program developed an aggressive strategic plan with initiatives to further improve performance. The program has made progress, including beginning more rigorous quality checks during the review of trademark applications.
  • The program uses activity-based cost accounting to manage and track unit cost information. Detailed data on productivity, pendency, quality, and financial performance are regularly collected and used by managers.

Improvement Plan

About Improvement Plans

We are taking the following actions to improve the performance of the program:

  • Investing in strategic plan initiatives to further improve trademark pendency and quality.
  • Incorporating cost-efficiency targets into manager performance plans.

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