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ExpectMore.govExpectMore.gov home pageEXPECT FEDERAL PROGRAMS TO PERFORM WELL, AND BETTER EVERY YEAR.
 
Program Assessment

Program

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Agriculture Marketing Service - Research and Promotion Programs

The purpose of Research and Promotion (R&P) programs is to: 1) strengthen the position of an agricultural commodity in the marketplace; 2) maintain and expand existing domestic and foreign markets; 3) develop new markets and uses for agricultural commodities; and 4) assist producers in meeting their conservation objectives.

Rating

What This Rating Means

PERFORMING
Adequate

This rating describes a program that needs to set more ambitious goals, achieve better results, improve accountability or strengthen its management practices.
  • R&P programs are directed by industry-governed boards appointed by the Secretary of Agriculture. Federal oversight by the Agricultural Marketing Service (AMS) includes reviewing and approving program plans, projects, and budgets. R&P programs are designed to facilitate collective action among producers to maintain and expand markets.
  • States and industry organizations conduct local and regional promotion activities in addition to Federally-supervised R&P programs. These organizations also collect assessments and use those funds to address issues similar to national R&P programs. There is continuing coordination between Federally-operated R&P programs and industry and State leadership to assure that efforts are complementary.
  • The program, including the cost of AMS' oversight of promotion board activities, is funded by industry assessments. AMS oversight helps to ensure that boards exercise prudent management of assessment funds and remain accountable to the producers they represent.

Improvement Plan

About Improvement Plans

We are taking the following actions to improve the performance of the program:

  • Clarifying long-term and annual measures to better demonstrate progress toward performance goals.
  • Demonstrating how program budgets clearly link to performance goals and resources.
  • Developing a cost efficiency measure.

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