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"CPSC 2.0"

This week, the nation's safety agency, the Consumer Product Safety Commission, launched a comprehensive social networking initiative that will make life-saving information more accessible to millions of consumers. Moms, dads, grandparents and others can find the latest safety information on CPSC's blog "OnSafety", which has articles, videos, podcasts and other information that can keep kids and families safe from a variety of product-related hazards. The site features a "Recall Search" tool that provides the latest updates on recalls and other news. CPSC has also launched its official presence on YouTube, FlickR and Twitter, with more social networking sites to come in the near future.
CPSC's social media launch coincides with their Furniture and TV Tip-over Education Campaign. For young children, the home is a playground, and while many parents childproof to ensure that their home is the safest place, some may not be aware that TVs, furniture and appliances are hidden hazards lurking in every room. By educating parents on the dangers of unstable furniture by utilizing dramatic video, blogging and podcasting, CPSC hopes to raise the awareness of tip-over dangers in the home.
Future content will address other safety issues in and around the home in engaging, consumer-friendly ways. The Administration and CPSC urge all consumers to use this vital information in their homes, and to share it with friends, family, schools, daycare centers, and others. We encourage everyone to subscribe to CPSC's channel on Youtube, to stream pictures on Flickr, and receive tweets on Twitter – it's the information you need to save the life of a loved one.
Ed Kang is New Media Project Lead at the Consumer Product Safety Commission