On Monday, the It's On Us campaign kicked off its first-ever National Week of Action, an effort to mobilize students to take action to prevent sexual assault. This week, colleges and universities will host more than 130 events and over 40 schools have created their own It's On Us PSAs, including GW, MIT, Northwestern and UCLA.
To kick off the week, Snapchat and It’s On Us teamed up to help spread the word on college campuses around the country. Snapchat users on more than 40 campuses saw a special PSA from It's On Us, which has been viewed more than 250,000 times in the app to date. Those students also have access to new geofilters, enabling them to share It’s On Us snaps with their friends.
Ed. Note: In September, the White House launched the It's On Us campaign in partnership with the Center for American Progress’ Generation Progress. The It’s On Us Snapchat account, and other It’s On Us social media presences, are operated by Generation Progress.