Every day, millions of people use their laptops, phones, and tablets to check the status of their tax refund, get the latest forecast from the National Weather Service, book a campsite at one of our national parks, and much more. There were more than 1.3 billion visits to websites across the Federal Government in just the past 90 days.
Today, during Sunshine Week when we celebrate openness and transparency in government, we are pleased to release the Digital Analytics Dashboard, a new window into the way people access the government online. For the first time, you can see how many people are using a Federal Government website, which pages are most popular, and which devices, browsers, and operating systems people are using. We’ll use the data from the Digital Analytics Program to focus our digital service teams on the services that matter most to the American people, and analyze how much progress we are making. The Dashboard will help government agencies understand how people find, access, and use government services online to better serve the public – all while protecting privacy. The program does not track individuals. It anonymizes the IP addresses of all visitors and then uses the resulting information in the aggregate.
Here’s what we’ve already learned from the data:
This Analytics Dashboard is just a first step. Not every government website is represented in this data. Currently, the Digital Analytics Program collects web traffic from almost 300 executive branch government domains, including every cabinet department, out of about 1,350 domains total. Over the coming months, we will encourage more sites to join the Digital Analytics Program, and we’ll include more information and insights about traffic to government sites with the same open source development process we used to create the Dashboard. If you have ideas for the project, or want to help improve it, let us know by contributing to the project on GitHub or emailing email@example.com.
Learn more about the U.S. Digital Service at: http://obamawhitehouse.archives.gov/usds
Learn more about 18F at: https://18f.gsa.gov/
Learn more about the White House Office of Science and Technology Policy at: https://obamawhitehouse.archives.gov/administration/eop/ostp