White House Rural Council Blog

White House Rural Council Sponsors "Working Lands and Healthy Watersheds Roundtable"

Success Stories Highlighted

On Wednesday, the White House Rural Council sponsored a Working Lands and Healthy Watersheds roundtable. The Rural Council, established last June, provides a forum for discussing how to support conservation work and create jobs in rural America. This week's roundtable brought together folks from across the country with experience in farming, ranching, conservation, and water quality to share their experience in how to more effectively and efficiently invest resources to improve water quality for rural communities.

The roundtable was an opportunity to celebrate some of the good work already happening and to share innovative ideas for continuing progress. We heard how leaders from three states successfully used EPA Section 319 grant program and USDA Farm Bill conservation programs to improve water quality in critical watersheds. We also heard about what stakeholders most need to carry out new and long-term on-the-ground efforts, and how EPA and USDA can improve their support for those efforts at the local scale.

Some of the themes that emerged from the session are:

• Partnerships and On-the-Ground Leadership are essential to success. It takes time to forge the relationships that lead to results.
• Stakeholder Education and Engagement helps landowners and producers understand their broader role and tie their actions to a broader community and mission. 
• Using a Watershed Scale Approach creates a community for all who impact or depend on the watershed.
• Flexibility is essential to success on the ground, and allows stakeholders to work strategically and to leverage resources to support watershed efforts.
• Tracking the outcomes and impact of projects over time is critical to success and assists in identifying where further investments are needed.

The nation's rural landowners, farmers, ranchers, and forest owners are often our best environmental stewards, providing clean water and wildlife habitat from the healthy, functioning watersheds on their lands. We are committed to supporting this good work, and look forward to continuing the conversation about partnerships that support farmers, ranchers, forest owners, and  the healthy watersheds communities depend on.

Here's what some of the roundtable participants had to say about the discussion:

Successful water quality improvement projects appear to be united by four primary themes. Positive relationships between landowners/land operators and the agency specialists that facilitate projects are a critical first step to success. Access to, and understanding of, water monitoring and practice performance data leads to setting goals, targeting implementation and measuring outcomes at the watershed level. Coordination and information sharing between partners expedites the process of implementing watershed improvement plans. Versatility in how funding can be used from public and private sources can lead to unexpected opportunities and benefits.

It's easy to see we have the system in place to provide great technical expertise, but we need to incorporate lessons learned from watershed project successes around the country and utilize a strategy that facilitates and empowers watershed communities, priming individuals to act.

~ Chad Ingels, Extension Watershed Specialist, Iowa State University Extension

Voluntary efforts to address nonpoint source pollution can work. The trick is you need strong partnerships with local entities like conservation districts that have a positive history with landowners You also must coordinate programs from EPA 319 and USDA to ensure you get the most bang for your buck. This, combined with monitoring data to assess the effects of best management practices on tributaries, has achieved show significant reductions in nonpoint source pollution in many priority watersheds.

~ Clay Pope, Executive Director, Oklahoma Association of Conservation Districts

Farmers in the U.S. have made tremendous strides over the past several decades toward increasing production while at the same time improving environmental conservation. EPA Section 319 grants and USDA Farm Bill conservation programs have played an important role in supporting the voluntary adoption of best management practices. Using a watershed approach, we are also able to more accurately measure how conservation practices are directly improving water quality in a particular region, which in turn helps farmers and landowners focus our efforts.

As the world's population increases to 9 billion people by 2050, we understand that agricultural producers will be expected to do more with less. We have a finite amount of land, water and other natural resources; however, through research, technology development and support from federal programs, American farmers will continue to produce the most abundant and affordable supply of food, feed, fuel and fiber in the world. We will be equipped to meet growing demand while also preparing to pass along the land, better than we found it, to the next generation of producers.

~ Rod Snyder, National Corn Growers Association

Ann Mills is Deputy Under Secretary for Natural Resources and Environment at USDA

Larry Elworth is Chief Agriculture Counselor at EPA

“Life is a Highway: Rural Tourism and the Prospects of Economic Opportunity”

The President recently unveiled an ambitious plan to make the United States the #1 tourist destination in the world. Each year, tens of millions of people from around the world visit the U.S. In 2010, the travel and tourism industry generated over $134 billion dollars for the American economy and tourism supported 7.5 million jobs.   

The President wants to build upon this success, and recently announced steps to ease the international arrival and admissions process for tourists to visit the United States. Frequent travelers who pass an extensive background check will be able to scan their passports and fingerprints and skip long lines at immigration at more airports through the Global Entry Program. As a result of the President’s action, the U.S. will expand the number of countries where visitors can get pre-cleared by Homeland Security so they don’t need a tourist visa. And we’re going to speed up visa processing for countries with growing middle classes that can afford to visit America – countries like China and Brazil. 

I want to take a moment to highlight what these actions mean for Rural America. The iconic images of Rural America’s assets – our farms and ranches, historic sites and small towns, and national parks, forests and seashores – are powerful motivators for international travelers who choose to spend their vacation time and money in America. Visitors in search of a memorable American experience encounter a wealth of attractive tourism opportunities in our country’s rural landscapes and communities.