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The White House
For Immediate Release
March 11, 2010
U.S. CTO Aneesh Chopra Delivers First Lady's Challenge to Game Developers Conference
U.S. CTO Aneesh Chopra Delivers First Lady's Challenge to Game Developers Conference
In a video address to 17,000 digital game developers in San Francisco, U.S. CTO Aneesh Chopra introduced the Apps for Healthy Kids challenge, launched this week by First Lady Michelle Obama, which encourages them to creatively integrate recently released U.S. Department of Agriculture nutritional data into their games to inspire kids to get more active and eat healthier.
- Letter from First Lady (pdf)
- Press Release (pdf)