Today, an op-ed from President Obama is running in major Spanish-language newspapers across the country. The op-ed discusses the benefits of the Affordable Care Act for Latinos and announces the release of a new Spanish-language version of HealthCare.gov – www.CuidadoDeSalud.gov.
The op-ed is running in ImpreMedia’s print publications (including La Opinión in Los Angeles and El Diario La Prensa in New York) and online properties, all of which have a monthly reach of 9.3 million adults and monthly distribution of nearly 11 million.
As the President notes in his op-ed:
These are some of the changes that you will see under this new health care law. And to learn more, you can head to a new website accessible in Spanish: CuidadoDeSalud.gov. This website will also allow you to see - for the first time ever - all of your insurance options in one place that can be personalized for you and your family. The fact is, finding the right health insurance is one of the most important decisions we make, but all too often it is a frustrating and difficult process. This website will help change that.
For example, let's say you're a parent living in Los Angeles with your son who has asthma. If you go to CuidadoDeSalud.gov, the first thing you'll do is answer a few basic questions about your circumstances. Based on your choices, the website will give you all your health insurance options in your community in an easy-to-read format. You'll be able to get key information about benefits, premiums, and out-of-pocket costs so you can compare plans and pick the one that is right for you.
CuidadoDeSalud.gov does not collect or store any personal information. It is not selling anything to anyone. This tool will simply help give you the facts, so you can make the best decisions for you and your family.
Luis Miranda is Director of Hispanic Media