Rev. Sally Allocca is the founder and Executive Director of Promoting Empowerment and Enrichment Resources (P.E.E.R., Inc.). For the past twenty years, she has also served as pastor of East Lake United Methodist Church. P.E.E.R., Inc. is Sally's vision for transforming the diverse, low-income neighborhood where she resides into a thriving community that is empowered with resources for healthy living, learning, and working. P.E.E.R., Inc‘s projects include running the bustling East Lake Farmers Market, the East Lake Community Kitchen, and the East Lake Mobile Market. These programs increase food security and improve nutrition for those in need, especially children and senior adults, in the eastern area of Birmingham, AL.