Using Behavioral Science Insights to Make Government More Effective, Simpler, and More People-Friendly

It makes sense for us to be able to redesign government so that it can deliver on the functions that the American people are looking for. We should all want a government that’s smarter, quicker, and more responsive to the needs of the American people.

-President Obama, July 8, 2013

This month marks one full year since the launch of the first-ever Social and Behavioral Sciences Team (SBST), which was created in response to the President’s call to make government programs more effective and efficient. SBST comprises leading experts who have been recruited into government to harness behavioral science insights to help Federal government programs better serve the nation while saving taxpayer dollars.

Members of the Social and Behavioral Sciences Team visit the Oval Office to brief the President on their work.

SBST had a successful first year, launching a wide variety of evidence-based pilots with objectives ranging from connecting veterans with employment and educational counseling benefits to helping struggling student borrowers understand their loan repayment options.

In one recent pilot, SBST collaborated with the Department of Defense (DOD) to help members of the Armed Forces continue contributions to their Roth Thrift Savings Plans. Due to a change in the military pay system in January 2015, nearly 140,000 members needed to re-enroll in their plans online, or else their contributions would be suspended indefinitely. SBST worked with DOD to redesign their planned communications to better serve our service members, by making the language clear and concise, charting out clear action steps for service members to take, and personalizing the emails.

Results from the first week of the pilot indicated that the redesigned email led 22% more service members – 3,770 individuals – to re-enroll compared to the original message. Since the redesigned email was more effective at prompting re-enrollment after just one week, DOD sent a version of the redesigned email to the entire population in follow-up messages, demonstrating the rapid scalability of insights from these types of low-cost pilots.

The President’s FY 2016 Budget, which was announced earlier this week, supports funds for an expansion of SBST. To mark the one-year anniversary of SBST, the team met with President Obama last Friday.

We would love to hear your ideas for other issues SBST could address to help the government better serve the American people. Also, let us know if you’re interested in joining the effort. Send us your thoughts at sbst@gsa.gov.

Maya Shankar is Senior Advisor for Social and Behavioral Sciences at the White House Office of Science and Technology Policy.

An Important Message at the 2015 GRAMMY Awards: "It's On Us"

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"Artists have a unique power to change minds and attitudes -- and get us thinking and talking about what matters." 

Last night, some of the world's most talented and influential artists came together in Los Angeles to celebrate last year's most notable achievements in music at the 2015 GRAMMY awards. Along with the awards and performances, the night included an important appeal message from President Obama to all present: It's on us to stop domestic violence and sexual assault. 

Related Topics: Violence Prevention, Women

From Brownsville, Brooklyn to the Oval Office: Vidal Meets the President

February 06, 2015 | 2:22 | Public Domain

Humans of New York photographer Brandon Stanton, Mott Hall Bridges Academy principal Nadia Lopez, and 13-year-old student Vidal Chastanet interview President Obama in the Oval Office.

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The White House

Office of the Press Secretary

Statement by the President on the Passing of Dean Smith

Last night, America lost not just a coaching legend but a gentleman and a citizen. When he retired, Dean Smith had won more games than any other college basketball coach in history. He went to 11 Final Fours, won two national titles, and reared a generation of players who went on to even better things elsewhere, including a young man named Michael Jordan—and all of us from Chicago are thankful for that.

But more importantly, Coach Smith showed us something that I've seen again and again on the court – that basketball can tell us a lot more about who you are than a jumpshot alone ever could. He graduated more than 96 percent of his players and taught his teams to point to the teammate who passed them the ball after a basket. He pushed forward the Civil Rights movement, recruiting the first black scholarship athlete to North Carolina and helping to integrate a restaurant and a neighborhood in Chapel Hill. And in his final years, Coach Smith showed us how to fight an illness with courage and dignity. For all of that, I couldn’t have been prouder to honor Coach Smith with Medal of Freedom in 2013.

Michelle and I send our thoughts and prayers to his wife Linnea, to his family, and to his fans all across North Carolina and the country.

President Obama’s Message at the 2015 GRAMMY Awards

February 08, 2015 | 1:23 | Public Domain

President Obama delivers a message on the “It’s On Us” pledge at the 2015 GRAMMY Awards on Sunday, February 8, 2015.

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Behind-the-Scenes Video: "Humans of New York" Goes to the White House

Take a look behind the scenes as President Obama meets Vidal, a 13-year-old from Brownsville, Brooklyn, whose photo on the "Humans of New York" blog inspired a national campaign to support the students at his middle school, Mott Hall Bridges Academy.

Watch the video and learn more about their story.

Watch on YouTube

Related Topics: New York

Weekly Address: Everyone Who Works Hard Should Get Ahead

President Obama Tapes the Weekly Address on January 30

President Barack Obama tapes the Weekly Address in the Roosevelt Room of the White House. January 30, 2015. (Official White House Photo by Lawrence Jackson)

In this week’s address, President Obama highlighted the progress our economy has made, with more than 3.1 million jobs created in 2014 – the best year for job growth since the late 1990s. America has come a long way, and with the right policies, we can continue to grow our economy into one where those who work hard can get ahead.

That’s why earlier this week the President released a budget proposal focused on middle-class economics – the idea that this country does best when everyone gets their fair shot, does their fair share, and plays by the same set of rules. The President said he looks forward to working with anyone, Republican or Democrat, who is willing to fight for commonsense policies that will help the middle class succeed.

Transcript | mp4 | mp3

Related Topics: Budget, Economy

The White House

Office of the Press Secretary

Weekly Address: Everyone Who Works Hard Should Get Ahead

WASHINGTON, DC — In this week’s address, President Obama highlighted the progress our economy has made, with more than 3.1 million jobs created in 2014 – the best year for job growth since the late 1990s. America has come a long way, and with the right policies, we can continue to grow our economy into one where those who work hard can get ahead. That’s why earlier this week the President released a budget proposal focused on middle-class economics – the idea that this country does best when everyone gets their fair shot, does their fair share, and plays by the same set of rules. The President said he looks forward to working with anyone, Republican or Democrat, who is willing to fight for commonsense policies that will help the middle class succeed.

The audio of the address and video of the address will be available online at www.whitehouse.gov at 6:00 a.m. ET, February 7, 2015.

Remarks of President Barack Obama
Weekly Address
Indianapolis, Indiana
February 7, 2015

Hi everybody. I’m talking with you today from Ivy Tech Community College in Indianapolis, where I just held a town hall and heard from everyday Americans about what we can do, together, to make their lives a little better.

This week, we got news that confirms what we already know -- that our businesses continue to create jobs for hardworking folks all across the country. Last month, America’s businesses added another 267,000 jobs. In 2014, our economy created more than 3.1 million jobs in all -- the best year for job growth since the late 1990s. All told, over the past 59 months, the private sector has added 11.8 million new jobs—the longest streak on record. And in the single most hopeful sign for middle class families, wages are rising again.

America is poised for another good year – as long as Washington works to keep this progress going. We have to choose -- will we accept an economy where only a few of us do spectacularly well, or will we build an economy where everyone who works hard can get ahead?

Because while we’ve come a long way, we’ve got more work to do to make sure that our recovery reaches more Americans, not just those at the top. That’s what middle-class economics is all about -- the idea that this country does best when everyone gets their fair shot, does their fair share, and everyone plays by the same set of rules.

This week, I sent Congress a budget built on middle-class economics. It helps families afford childcare, health care, college, paid leave at work, homeownership, and saving for retirement, and it could put thousands of dollars back into the pockets of a working family each year. It helps more Americans learn new skills to earn higher wages, including by making two years of community college free for responsible students all across the country. It invests in the research and infrastructure our businesses need to compete and create high-paying jobs. And it pays for this with smart spending cuts and by fixing a tax code that’s riddled with special-interest loopholes for folks who don’t need them, allowing us to offer tax breaks to students and families who do need them.

I believe this is where we need to go to give working families more security in a time of constant economic change. And I’ll work with anyone—Republican or Democrat—who wants to get to “yes” on these issues. We won’t agree on everything, and that’s natural -- but we should stop refighting old battles, and start working together to help you succeed in the new economy.

That’s what you elected us to do -- not to turn everything into another Washington food fight, but to have debates that are worthy of this country, and to build an economy not just where everyone can share in America’s success, but where everyone can contribute to America’s success.

Thanks, and have a great weekend.

Weekly Address: Everyone Who Works Hard Should Get Ahead

February 07, 2015 | 3:16 | Public Domain

President Obama highlights the progress our economy has made, with more than 3.1 million jobs created in 2014 – the best year for job growth since the late 1990s. America has come a long way, and with the right policies focused on middle-class economics, we can continue to grow our economy into one where those who work hard can get ahead.

Download mp4 (121MB) | mp3 (7MB)

President Obama Speaks at a Town Hall on Middle-Class Economics

February 06, 2015 | 01:10:35 | Public Domain

On February 6, 2015, President Obama travelled to Ivy Tech Community College in Indianapolis, IN to discuss his economic proposals to empower middle-class students and families.

Download mp4 (2610MB) | mp3 (170MB)