Champions of Change

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  • The Untold Story About the U.S.-Mexico Border

    Ed. note: This is cross-posted from the International Trade Administration Blog.

    Assistant Secretary for Market Access and Compliance Michael Camuñez

    Assistant Secretary for Market Access and Compliance Michael Camuñez delivers remarks during “Realizing the Economic Strength of Our 21st Century Border: Trade, Education, and Jobs” (Photo Tim Trumble)

    Violence. Narco-trafficking. Illegal Immigration. A place of great insecurity. Listen to the national media and these are the images they would have you believe define and characterize the U.S.-Mexico Border. It’s true, Mexico is confronting serious security challenges and is working hard to tackle them, making progress each day in part with the assistance of the United States. But the benefits derived from scale and magnitude of our economic partnership with Mexico—still one of the best performing and fastest growing economies in the G20 and OECD—literally dwarf those challenges. And that’s a story that’s well worth remembering.

    That’s why earlier this week in Tempe, Arizona, I convened and, together with Arizona State University’s Center for Trans-border Studies, co-hosted a bi-national conference focused on the commercial importance of the border region. The conference, entitled “Realizing the Economic Strength of Our 21st Century Border: Trade, Education, and Jobs,” brought together a diverse and distinguished group of leaders from academia, the private and public sector leaders, and members of civil society from throughout the border region. Our goal was two-fold: to identify and share strategies that will promote economic growth and job creation through increased trade; and to raise awareness and build consensus concerning the economic contribution of the border region to the U.S. and Mexican economies. In short, the conference was about changing the narrative about the U.S.-Mexico border by telling the full story about how and why the border region is a key driver of our global competitiveness and shared prosperity. As evidenced in a recent Arizona Republic editorial highlighting the conference, our efforts are already paying off.

    I’ve previously written extensively about how the border region is vital to the U.S.-Mexico commercial relationship, which is one of the most dynamic economic partnerships in the world. In 2011, two way trade in goods and services between the U.S. and Mexico exceeded a staggering half trillion dollars. U.S. exports to Mexico totaled close to $200 billion, exceeding our exports to Brazil, Russia, India and China combined! According to the U.S. Chamber of Commerce, approximately 6 million U.S. jobs depend on trade with our southern neighbor. Six million jobs!

    And what happens on the border doesn’t solely affect border towns and border states. More than 20 U.S. states count Mexico as their first or second largest export market, and 28 states did more than $1 billion in trade with Mexico in 2011.

    Manufacturers in Michigan, Indiana, Ohio, Illinois and throughout America depend on integrated U.S.-Mexico supply chains to bring components, supplies and finished goods back and forth across the border every day, sustaining millions of jobs in factories around the country. And this doesn’t even get to the nearly 13.5 million Mexican tourists who traveled to the U.S. in 2011 and spent $9.2 billion supporting the U.S. economy.

    Given the importance of this powerful relationship, the Obama Administration launched the Border Export Strategy to highlight the significance of the U.S.-Mexico trade relationship and, more specifically, the vibrant, diverse, and talented communities that make up the border region. This week’s conference, which was attended by more than 250 leaders from both countries, is a key element of that strategy, which in turn supports the President’s National Export Initiative, the aim of which is to double U.S. exports by the end of 2014.

    The conference also advanced the 2010 joint declaration by Presidents Obama and Calderon on 21st Century Border Management, which is designed to enhance economic competitiveness while augmenting our nation’s security and public safety by supporting a bilateral border master plan process for infrastructure projects in order to increase capacity; expand trusted traveler and shipper programs; and explore opportunities for pre-clearance, pre-inspection, and pre-screening processes for commercial goods and travelers.

    The conference agenda was packed with substantive discussions and industry-focused breakout panels; it also included important fora where U.S. and Mexican border mayors, members of congress, governors and industry leaders came together to talk about how the border economy is driving growth throughout the region. As co-host, I delivered a keynote address and helped facilitate a discussion concerning the Obama Administration’s 21st Century Border Management Initiative with counterparts from Mexico, Customs and Border Patrol, and the State Department. We also had a chance to hear from representatives of Mexican President-Elect Peña-Nieto, who shared the incoming administration’s vision for the region.

    My primary message at the conference was to convey that President Obama and his administration understand the value of border trade and the contributions that border communities make each and every day to our national wellbeing. I also emphasized that the United States and Mexico, together with Canada to the north, comprise one of the most competitive regional platforms in the world. With our open borders, low tariffs, strong protections for intellectual property, low energy costs, integrated supply chains, and, most importantly, our skilled work force, our nations are working cooperatively to bring jobs back from remote shores, which is one reason why, for the first time in a decade, U.S. manufacturing job growth is again on the rise. The border truly is a source of strength for both countries, and it is a region that merits investment, support and serious attention from Washington. I’m proud that the Obama Administration is telling that story.

    Michael Camuñez is the Assistant Secretary of Commerce for Market Access and Compliance

  • Conducting Medical Mission Trips

    Gregory L. JeffreyGregory L. Jeffrey is being honored as a Champion of Change for leading annual trips to Central America to provide vital medical services to people in need.


    I knew nothing about eyeglass missions when I traveled on my first mission trip in the mid ‘90s. The experience was unforgettable and very rewarding. Fitting glasses on a person’s face and seeing their reactions to clear vision is an experience you will never forget. Yes, you give your time and effort to go on an eye glass mission, but the rewards are many.

    The success of our missions requires a total team effort for the year leading up to the trip. We collect more than 1,000 pairs of used glasses per month and store donated supplies and medical equipment in our warehouse. We collaborate with Lions clubs in the destination city as well as with hospitals and professionals within our community. Our missions provide life-changing opportunities for those we serve. The people we serve would not have their vision restored without our help. As Lions, we are part of an international community of volunteers. This project is just one of the many ways our clubs exemplify humanitarian work and demonstrate the power of working together across borders.

    Gregory L. Jeffrey of North Webster, Ind., has been a member of the Fort Wayne Central Lions Club since 1985.

  • Rebuilding Lives after Disaster

    Debbie WhittleseyDebbie Whittlesey is being honored as a Champion of Change for her disaster relief work in Joplin, Mo.


    For 22 years I was a battered spouse. Pain and I knew each other very well. A women’s shelter in town helped me get protection and escape my situation. After that, I wanted to find a civic club so I could give back to my community and help others who were hurting. I saw a flier from the Lebanon Host Lions and noticed they supported the very shelter that had assisted me. I knew this civic organization was the one for me.

    I have changed drastically since I became a Lion; probably even more so since the Joplin, Mo., tornado and working with Lions everywhere. I used to have low self-esteem, unable to look people in the eye and was battered and bruised. Since becoming a Lion, I have been trained to lead, to be confident and take pride in the organization I serve. In the days following the disaster in Joplin, I couldn’t stay away. I was simply amazed and astounded at the number of phone calls and e-mails from Lions across America — literally hundreds as soon as the tornado hit. Lions from many states sent much needed money to help in the immediate relief efforts. Also, Lions came to Joplin from across the nation just to work and to serve beside us.

    Debbie Whittlesey of Lebanon, Mo., is a member of the Lebanon Host Lions Club and has been a Lion for eight years.

  • Partnering with Youth to Improve the Community

    Douglas D. RodenbeckDouglas D. Rodenbeck is being honored as a Champion of Change for his work with young people, including supervising the largest Leo club fundraiser on record.


    I became a Lion more than 30 years ago because Lions give 100 percent of the funds we raise to causes. I’ve long been involved with community efforts, acting as a volunteer firefighter for more than 40 years. I’m known as “Fireman Doug” around town because of my work with fire prevention in schools, during which I’ve taught fire safety to more than 125,000 kids in the past 35 years.

    When I heard about the need for family suites at the St. Joe Regional Medical Center Burn Unit, I thought it would be a great project that we could work on with our Leos. After about 18 months of fundraising, gathering checks and exploring matching grant initiatives, our youth leadership program raised $170,000 for facilities to house the families of critically ill patients. This is the largest known fundraiser undertaken by Leos, which shows the power of what we can accomplish when we work with young people. Additionally, Leos provide a vital resource to society. We’re never going to have too many volunteers, and community service early in life makes youngster well-rounded adults because they learn what it’s like to be part of a community.

    Douglas D. Rodenbeck of Fort Wayne, Ind., is a member of the Anthony Wayne Lions Club and has been a Lion for 33 years.

  • Educating Children at Critical Crossroads

    John TolvaLaura Rieg is being honored as a Champion of Change for her work in providing educational opportunities for children.


    After achieving a master’s degree in early childhood special education, I wanted to be a part of an organization that is service oriented. My Lions club was of particular interest because it serves preschool children with special needs. Our members are educators, speech pathologists, a retired school nurse, school psychologists, retired diagnosticians and a grandmother of a student with special needs. Our connections within the school system keep us informed about the needs of the children at each preschool center. Together, we work to serve these needs within our community in a variety of ways, from providing literacy packages for families at women’s shelters to screening the vision of all preschool students in our area.

    All Americans benefit when children grow beyond their circumstances. Having the back and forth interaction between a parent and a child from birth builds communication and cognitive skills from the beginning. This interaction with books also establishes that reading and learning are valued in the home.

    Laura Rieg of Portsmouth, Va., has been a member of the Portsmouth Children First Lions Club since 2008.

  • Growing a Healthy Community

    Maria Emee M. Nisnisan

    Maria Emee M. Nisnisan is being honored as a Champion of Change for her work with providing health care for underprivileged people and volunteer opportunities for families.


    Service has always been a part of my life – my parents showed me what it was to volunteer by including me in their activities in whatever capacity I was capable of at that age. As a mother, I want to instill the “We Serve” attitude within my children, which is why I started the Houston Royal Oaks Lions Club. We seek ways to improve our community. At a recent health fair my club hosted at a local school, my children helped entertain other kids while their parents received diabetes screenings and their siblings underwent eye exams.

    I am very proud to be a Lion. Education is the key to empowerment and through my Lions club, I use my skills as a registered nurse to provide healthcare access to underserved populations. Working together, we are in a better position to create change through our global network of family and friends.

    Maria Emee M. Nisnisan of Sugar Land, Texas, has been a member of the Houston Royal Oaks Lions Club since 2004.

  • Improving the Environment through Service

    Nadine NishiokaNadine Nishioka is being recognized as a Champion of Change because of her work to beautify and improve the environment.


    When I was 5, my family went to a Christmas parade organized by Lions. Lions were tossing some coins and candy to people on the street and I remember telling my mother I wanted to be just like all those men wearing the yellow vest, throwing candy to the people lining the streets because everyone was having a great time. I am now a member and march in that parade each year where I am front and center leading the parade holding the Christmas banner.

    I have been involved in my community’s athletics league for many years prior to becoming a Lion. Four years after I became a Lion, our league needed repairs to our facility that the city couldn’t afford. Instead, my Lions club stepped up, pouring concrete, laying sod, building rain and wind shield panels for the bleachers and repairing everything that was in desperate need of it. It was from this point on that I realized that the Lions as a whole care about their neighbors. From that point on, I made a strong commitment to serving those in my community as a member of my Lions club.

    Although I am visually impaired, I do not allow it to infringe on my ability to serve in and around my community. I have made many adjustments and with the help of many, including Lions, I have been able to continue my responsibilities chairing many projects which are very important to me and our community.

    Nadine Nishioka is a resident of Honolulu, Hawaii, and has been a member of the Honolulu Manoa Waioli Lions Club for 11 years.

  • Employing Technology to Restore Vision

    Robert W. MassofRobert W. Massof is being recognized as a Champion of Change for his work with Lions to restore and enhance the sight of people with low vision.


    More than 4 million Americans have low vision. That number is expected to double during the next 15 years. In the past 20 years, I have worked with Lions in my region through the Lions Vision Research Foundation because to be most effective, low-vision rehabilitation services should be provided in the person’s home and community. Through the years I have become very close to the Lions and think of them as family. It was not possible to separate my work at Johns Hopkins from my close relationship with the Lions.

    Lions can and should be the community experts on low vision and advocates for their visually impaired neighbors. Low-vision service is in short supply and poorly distributed. Because most people with low vision are elderly, their disabilities from sight loss are amplified and many require help with transportation, shopping, home maintenance and a variety of other everyday needs. Lions educate the community about the limitations and capabilities of visually impaired people, help obtain the services they need, help visually impaired people solve problems with adapting to low vision and provide assistance to people with low vision when needed.

    Robert W. Massof of Pasadena, Md., is a member of the Baltimore Brooklyn Lions Club.