The White House

Office of the First Lady

The White House to Host Convening on Food Marketing to Children

Mrs. Obama will call on stakeholders to leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to kids

The White House * September 18, 2013 * 1:20 PM ET – On the heels of the First Lady joining the Partnership for a Healthier America’s launch of a new “Drink Up” campaign to promote water as the healthiest choice, the White House, led by Mrs. Obama and the White House Domestic Policy Council, will host a convening about food marketing to children. Let’s Move!, the First Lady’s initiative to ensure all our children grow up healthy, works to make the healthy choice the easy choice for American families.  Mrs. Obama will speak to key stakeholders engaged on the issue of food marketing to children, including food and media industry executives, advocates, parent leaders, government agency representatives and researchers. The convening’s goal is to create a constructive dialogue and collaborative process for developing real solutions that support families in making healthier choices, including leveraging the power of marketing to promote healthy products and decreasing the marketing of unhealthy products to kids.

Last year, the First Lady joined Disney in their announcement that by 2015 they would require all food and beverage products advertised, sponsored, or promoted on various Disney-owned media channels, online destinations and theme parks to meet nutritional guidelines in order to promote fruit and vegetables and limit calories, sugar, sodium, and saturated fat. The First Lady has also praised Birds Eye for their marketing and advertising efforts designed to encourage children to consume and enjoy vegetables, including a major marketing campaign featuring characters from iCarly.

The First Lady’s remarks will be open press, but space is limited. Members of the media who wish to cover this event must RSVP to firstladypress@who.eop.gov by Tuesday, September 17 at 10:00 AM ET. Press who do not have a White House hard pass must include a social security number, date of birth, country of citizenship, current city/state of residence, and gender.

The White House

Office of the First Lady

Remarks by the First Lady at the "Drink Up" Festival

Watertown High School
Watertown, Wisconsin

3:16 P.M. CDT

MRS. OBAMA:  Oh, my God -- you guys look amazing.  (Applause.)  Go Goslings!  (Applause.)  Let me just tell you I feel so good about being here.  You guys have been just amazing.

And I just want to say, first of all, thank you.  Thank you for being such warm, wonderful hosts.  I know it's never easy having the First Lady show up to your school.  And I hear you only heard about this on Monday and you got ready.  The gym looks beautiful.  The signs you guys put together are just amazing.  You guys are truly an awesome school.  This is an awesome town.  Watertown, I'm just grateful that you guys are supporting us in this initiative.  You should be very proud of yourselves.  (Applause.)

Well, I will remind us once again why we're here.  We're here to kick off this amazing campaign called "Drink Up."  And the truth is that everything I do is really about you guys, your generation.  I've got kids about your age; I've got a sophomore in high school.  I know what you're going through.  Good luck with that.  You'll be fine.  (Laughter.) 

But I really care about your health like I care about my kids' health.  That's why I've devoted so much of my energy into making sure that your generation is as healthy as you can be.  We've been talking about how you got to move and keep active and eat right.  But as we were thinking about this, we were thinking, what is the one thing that we can have you guys do that ensures good health?  And it's really pretty simple.  It's drink more water.  Just drink up.  Because truly -- as I've said before -- water is the first and best energy drink.

For all you athletes -- I see a lot of jocks.  This looks like a school that keeps moving all the time.  (Applause.)  You guys know firsthand how better you perform when your body is hydrated.  But the truth is that goes for how you perform in the classroom as well.  And I don't want you to ever lose sight that your first job is to be excellent students.  And if you're going to be excellent like I know you are and you will continue to be, we want you to have that hydration to keep you going.

But water is also good for us old folks.  I don't know about you, but I still try to work out.  I'm going to be 50 in January.  (Applause.)  And to the extent that I'm still hanging in there, it's because I exercise, eat right, and I drink a ton of water.  So I wanted to bring that message to the rest of the country.  The reason why we're able to do that is we've got all these amazing partners, communities like yours all around the country.

We've got researchers and marketing folks and foundations who have come together.  All of the water companies have come together to partner on this effort, because they know that this is probably the best thing we can do to make ourselves healthier, our families, our kids, our students.  We need you guys to be at your very best. 

And you can choose anything in the world to drink, but when you choose water, you truly are choosing the best thing you can for yourself.  When you drink water, you drink --

AUDIENCE:  Up!

MRS. OBAMA:  You drink up.  When you drink water, you drink --

AUDIENCE:  Up!

MRS. OBAMA:  Absolutely.  So that's what this campaign is about.  And we're going to need you guys to help us spread the word, especially among your peer group.  Talk to them -- when you've got a choice to make, if you can just drink one more glass of water a day.  It's as simple as that.  And that could change your health outcomes in so many different ways. 

So I am excited to be here.  I know we've got some great games that we're going to be playing.  Eva and I are going to get in there.  We're going to try to stay dry, but it is a water event so we might get a little wet.  But before we do that, I just want us to make a little toast.  I know you guys have been practicing this.  We've got our "Drink Up" water bottles.  Now, on the count of three, we're going to raise our water bottles.  And just remember let's give a toast to the best drink in town.  Thank you, Watertown.

When you drink water, you drink --

AUDIENCE:  Up!

MRS. OBAMA: Up!  Let's have some fun.  (Applause.)  Thank you, guys.  Thanks so much.  Let's play.  I'm going to come down and say hi real quick.  (Applause.)

END
3:21 P.M. CDT

The White House

Office of the First Lady

Remarks by the First Lady at the "Drink Up" Campaign Launch

Watertown High School
Watertown, Wisconsin

2:43 P.M. CDT

MRS. OBAMA:  Thank you, everyone.  (Applause.)  Thank you so much.  Oh, what a warm welcome.  Thank you.  And thank you, guys.  Rest yourselves.  (Laughter.)  We’ve got a lot of water partying to do here today. 

Let me start by of course thanking Mitch for that very kind

Introduction, as well as the entire staff, the principal, the assistant principals, the team here at Watertown High School for letting us interrupt your school day for a visit that you all have been so warm and welcoming.  It’s just been amazing.  Thank you so much.

I also want to thank the mayor of Watertown, Mayor David, who is a very sweet man.  And my staff got a big kick out of realizing that he thought this was all a joke.  (Laughter.)  But it is just a treat for us to be here.  We couldn’t have picked a better place to make such a huge announcement like this one, because not only is the name of this town on message, but I heard that just a couple years ago, you all won the award for the best tasting water in the state of Wisconsin, which is -- way to go. 

So when it comes to water, you all know a little bit about what you’re doing, and I just want to again thank you for hosting us here today.  It feels really good to be here. 

I also want to thank Wisconsin Lieutenant Governor Rebecca Kleefisch, who I got a chance to say hello to, and for joining us today.  And of course, I want to recognize Larry from the Partnership for a Healthier America and all of the leaders sitting up here who have been working tirelessly to help PHA bring this groundbreaking water campaign to life.

That group includes Susan Whiting and Karen Watson from Nielsen.  (Applause.)  Yay!  Yay!  It’s the Nielsen crew.  They’re a rowdy bunch, but they’re good.  They’re good.  (Laughter.)  Scott Miller from Core Strategy Group, and everyone from Y&R and Buck Media who put together this sensational creative material.  You guys are amazing.

And I also want to recognize Sergio Fernandez de Cordova of the PVBLIC Foundation; Sheldon Gilbert from Proclivity Media; and of course, my dear friend, the beautiful, talented, smart, Eva Longoria.  Yeah, hi.  (Applause.)  

Now, I’m sure there are a lot of people out there who might be asking -- water?  Really, water?  What’s the big deal?  It’s not new.  It doesn’t come in different colors or shapes.  In fact, it doesn’t even have a color or a shape.  And to be honest with you, not long ago, I might have been thinking the same thing. 

But since we started the Let’s Move! initiative, I’ve been looking for as many ways as possible to help families and kids lead healthier lives.  And I’ve come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water.  It’s as simple as that.  Drink more water.  

Drink just one more glass of water a day and you can make a real difference for your health, for your energy, and the way that you feel.  And there’s plenty of scientific evidence to back this up.  For example, when we’re properly hydrated, our bodies perform better than when we’re even just a little bit dehydrated.  Water gives us the focus we need in school and in our work.  It gives athletes the fluids they need to excel on the playing field.  And it can even help reduce headaches and fatigue, all while cleansing and refreshing our bodies.  It’s good stuff.

The truth is we all have a choice about what we drink.  And when we choose water, we’re choosing to be at our very best.  And we don’t even need science to tell us that that’s a good idea.  Most of us already know this from our own experience. 

In fact, back when my girls were younger, and I decided that I wanted to improve the way my family was eating, one of the very first things I did was to make sure we were getting more water into diets.  That was the very first thing I did.  And soon enough, I saw how that one little change made all the difference in our lives -- to our girls, to me and Barack.  We felt healthier, we felt more alert, and the more water we drank, the better we felt.

So we saw firsthand that water is truly the original energy drink.  Plus, water is almost universally available.  You can find it anywhere, and it’s free.  You can find it in schools, in parks, shopping malls, even in your own kitchen sink. 

All over this country, you can turn on the faucet and get clean, safe, healthy water that tastes great.  But here’s the thing -- and something we hadn’t thought about -- because water is so basic, because it is so plentiful, sometimes we just forget about it.  Amidst all the ads that we watch on television and all the messages that we receive every day about what to eat and drink.  The truth is water just gets drowned out.  It’s supposed to be funny.  (Laughter.) 

So we figured that we needed to get water back in the game.  We needed to make sure that water is boosted by the same kind of passion and creativity, and innovative messaging that so many other products enjoy.

And that’s why I am thrilled to be here today for the launch of the Drink Up campaign.  As you have heard, it’s a nationwide effort to inspire Americans to drink more water.  We simply want everyone to know that we are what we drink, and when we drink water, we certainly drink up. 

So I want to thank this incredible coalition of leaders who are on this stage with me.  They are businesses and researchers,  they’re non-profit organizations, and so others who have come together to spread the message and do the right thing for kids and families across this country.  

And we’ve got everybody up here.  We’ve got representatives from tap water.  We’ve got water filter companies.  We’ve got the bottled water companies with us.  It was like a who’s who of water as I was meeting them today.  It felt like I knew them personally -- Dasani and Aquafina.  Everybody was there.  It’s like, I know you, I know you!  I’ve drank you.  (Laughter.)  It’s very empowering. 

But we also have cutting-edge creative agencies with us, and some of the brightest minds in advertising and research. 

We’ve got big-time media and internet companies working with us.  We have talent people from all over, singers, and talk show hosts and movie stars and athletes who are joining this partnership.  And we’ve got leaders from places like Chicago and Houston and Los Angeles County.  And, as you heard from the Mayor, right here in Watertown they are signed up to lead the way in their communities.

So I want to thank everyone here today and all across this country.  And I want you all to know how proud I am of this effort -- because we are poised, just with this campaign, to make a huge impact on the health of kids and families across this country. 

So I want to once again have us all give another round of applause to all of our partners and to everyone on stage.  Thank you all so much.  (Applause.)  And congratulations.

And to give you a sense of what all this work is amounting to, all together, the PSAs and posters and web ads that these folks have created will be seen an estimated one billion times on billboards and websites and city buses.  The Drink Up logo right here will go on half a billion water bottles, including hundreds of thousands of packages of reusable water bottles. 

And these organizations will be reaching out to a social media network of nearly 140 million followers and fans.  So this isn’t a drop in the bucket.  (Laughter.)  We’re aiming to make a huge splash.  (Laughter.)  That was good.  (Laughter.)  See, a little laughter prompting helps.

And today is just the beginning of this effort.  We are going to keep building this coalition.  We are going to keep building this coalition.  We’re going to keep reaching out to new people and to new organizations and making the case for healthy choices like water, but also fruits and vegetables, which is -- you know me best for my fruits and vegetables, but you’re going to know me for water as well.

For example, next week we’re going to be hosting a discussion at the White House about how we can leverage the power of marketing to promote even more healthy options for kids.  So we’re going to keep on doing whatever we can to build momentum.  But we need all of you to help us as well. 

So I’m going to ask you to do two things.  First, I want you to help us spread the word about this campaign.  Businesses can put Drink Up logos on their menus and on their storefronts.  Mayors, you guys can make your town a water town by putting up posters on bus stops and in public places.  And everyone, as you’ve heard, can join this effort by visiting YouAreWhatYouDrink.org, or by using the hashtag #DrinkH20 dot -- no dots on that -- just #DrinkH20 on Instagram, Twitter, and Facebook.  So that’s an easy ask, right?  So that’s number one. 

And my other ask is even simpler, and that is to just drink up.  That’s it.  It doesn’t matter where you get it from -- the tap, a water bottle, a water fountain -– just drink one more glass of water a day.  And if we all do this -– if we all drink up -- we’ll all feel better and we’ll have more energy;  we will have more focused students; we will have more productive workplaces; we will have more vibrant neighborhoods and a healthier country.  In the end, that’s what it’s all about.

So to anyone still wondering what the deal is about water, I have two words for you, and that is:  Drink up!  And see for yourself. 

Thank you all, and God bless.  (Applause.)  We’re going to have some fun with some kids.  We’ve got a water festival going on out there.  Congratulations to this wonderful team.  And, everybody, drink up.  (Applause.)  Thanks so much.

END
2:54 P.M. CDT

The White House

Office of the First Lady

First Lady Michelle Obama to Ask Everyone to “drink Up” with More Water

Mrs. Obama will join the Partnership for a Healthier America and more than a dozen organizations to announce new effort to promote drinking more water

Washington, DC – Today, First Lady Michelle Obama will join the Partnership for a Healthier America (PHA) and actress Eva Longoria in Watertown, Wisconsin to announce PHA’s new effort to encourage everyone to drink more water, an easy choice to improve health and well-being every day.  The effort brings together more than a dozen organizations committed to encouraging everyone to drink more water more often. According to the CDC, approximately one fourth of children do not drink any water on a given day. This new effort will remind people that drinking more water helps you have more energy to do more, longer and with better focus.

“Since we started the Let’s Move! initiative, I’ve been looking for as many ways as possible to help families and kids lead healthier lives. I’ve come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water,” said First Lady Michelle Obama. “That’s it – it’s really that simple. Drink just one more glass of water a day and you can make a real difference for your health, your energy, and the way you feel. So Drink Up and see for yourself.”

To remind families of the importance of drinking water, supporters of PHA’s effort will carry the Drink Up logo on nearly 300 million packs of bottled water; more than half a billion bottles of water; 200,000 packages of reusable bottles; and more than 10,000 reusable bottles in the next year. Additionally, more than 10,000 outdoor public taps are expected to carry the brand over the next few years. Cities will also be utilizing the logo to encourage people to drink more tap water.  And hosts on a dozen TV shows are participating in an around the clock, cross-network, bilingual day of drinking water and encouraging their audience to Drink Up.

“PHA was launched a few short years ago to engage the private sector in helping make the healthy choice the easy choice for busy parents and families. Drinking more water is an easy choice that nearly every one of us—regardless of where we live, what we do, or how busy we are—can make every day,” said PHA CEO Lawrence A. Soler. “We applaud the efforts of the supporters who have joined us today, and we thank them for their contributions to an effort that we hope will serve as a continual reminder that you are what you drink, and when you drink water, you Drink Up.”

PHA will be asking people across the country to visit www.youarewhatyoudrink.org to upload pictures of themselves drinking water, or find the campaign on Instagram (www.instagram.com/urH2O), tagging their pictures #drinkH2O. During the event, the First Lady will lead 2,000 Watertown High School students and community members in a “Drink Up” toast, and then participate in festival-like water games alongside students.  

“Lots of people want to live healthier, but life gets busy and sometimes making the healthier choice can seem difficult,” said actress Eva Longoria. “Drinking more water is a simple, easy choice that most people can make every day. I'm thrilled that so many organizations have come together today to help remind people that you are what you drink, and drinking water is you at your best.”

Organizations that have committed to encourage everyone to drink more water more often include:

Marketing, Research and Creative: To encourage and remind people to Drink Up, PHA brought together research, marketing, and creative talents to help create and promote its message, including Young & Rubicam, Buck, Antfood, Nielsen, Proclivity Media, VML, and Core Strategies.

Water filter and reusable water bottle companies: BRITA is adding the Drink Up logo to packages that contain its re-usable filtering bottles. Through a partnership with NBC’s The Biggest Loser, BRITA is also promoting the Drink Up message on one of the most popular TV shows on air. SOMA will help promote the effort through social and digital publicity. S’Well Bottle will promote Drink Up digitally and will add the logo to bottles.

Municipalities: Los Angeles County, Chicago, Houston and Watertown, Wisconsin will use the PHA creative in numerous ways to inspire their residents to drink more water.  They will place the logo and PSAs on busses and bus stops, in municipal buildings and other places to encourage people to drink more water.

Public drinking stations: GLOBALTAP will launch a specially designed bottle and filling station for schools and public locations featuring the Drink Up colors and logos. For every public tap station GLOBALTAP installs, one Drink Up tap station will be donated by GLOBALTAP at no charge to a local school. GLOBALTAP plans to have more than 10,000 taps in public locations, and schools within the next few years. Smart Tap will use a unique form of out-of-home marketing by adding the Drink Up logo to its taps, as well as promoting Drink Up messages through social media and other efforts.

Bottled water brands: Aquafina, BEVERLY HILLS 9OH2O, DASANI, EVIAN Natural Spring Water, Hint, Voss, WAT-AAH!, and Nestlé Waters brands (North America’s Arrowhead, Deer Park, Ice Mountain, Nestlé Pure Life, Ozarka, Poland Spring, resource and Zephyrhills) will be promoting the Drink Up message on products, through public events, via digital, print, social and out of home media efforts and other publicity.

Industry groups, foundations, non-profits and media companies: The American Beverage Association and International Bottled Water Association are promoting the effort, while the California Endowment and PVBLIC Foundation are providing financial support for the PHA initiative. Additionally, Food Corps will incorporate messaging from this effort into schools nationwide.  Unite4:Good, Cooking Light, MyRecipes, BlogHer, Inc., Disney and Nickelodeon will also promote drinking more water.

For complete information about the PHA effort, visit www.youarewhatyoudrink.org.

First Lady Michelle Obama marks 9/11 anniversary with a visit to Ft. Belvoir

In honor of 9/11 Day of Service and Remembrance, First Lady Michelle Obama visited the USO Warrior and Family Center and the National Intrepid Center of Excellence, Intrepid Spirit One, at Fort Belvoir, VA.

First Lady Michelle Obama joins children in an art project at the USO Warrior and Family Center

First Lady Michelle Obama joins children in an art project at the USO Warrior and Family Center in Ft. Belvoir, Va., Sept. 11, 2013. The center supports wounded, ill and injured troops, their families and caregivers as well as local active duty troops. September 11, 2013. (Official White House Photo by Official White House Photo by Lawrence Jackson)

The National Intrepid Center of Excellence (NICoE) is dedicated to the diagnosis, treatment and research of Traumatic Brain Injury (TBI), post-traumatic stress disorder, and other service related illnesses and injuries among service members, veterans and their families.

Mrs. Obama began her visit by completing a service project with military children at the USO Warrior Care Center. Together they created crafts for delivery to the NICoE and decorated a USO banner that will be displayed at a barbeque and concert for military families.

“Do you realize you guys are heroes?” explained Mrs. Obama to the military children. “We’re so proud of what you do because your parents, your moms and dads and grandparents and cousins and uncles and aunts, whoever is in your family who is serving – you guys help them help our country.”

She thanked them for their sacrifices in supporting our nation’s service members and left them all some White House cookies to enjoy. 

Following her visit with military children, Mrs. Obama toured the NICoE and their rehab facilities. She met with military personnel recovering from PTSD, Traumatic Brain Injury (TBI), and other service related injuries.

First Lady Michelle Obama joins children in an art project at the USO Warrior and Family Center

First Lady Michelle Obama visits with wounded warriors and their families at the Intrepid Spirit One, a satellite center of the Bethesda-based National Intrepid Center of Excellence, in Ft. Belvoir, Va., Sept. 11, 2013. The center cares for service members and veterans suffering from traumatic brain injury, post traumatic stress and related conditions. Wounded warrior Shenae Mitchell demonstrates a device that targets balance issues. September 11, 2013. (Official White House Photo by Official White House Photo by Lawrence Jackson)

Mrs. Obama concluded her visit to the NICoE by sitting down for a roundtable discussion with the family caregivers of wounded warriors. 

Colonel Rich Morales is Executive Director of Joining Forces
Related Topics: Virginia

Remembering September 11th

Today, we honor those who lost their lives on September 11th, 2001.

At 8:46 AM, the time that the first plane struck the South Tower of the World Trade Center, President Obama was joined by the Vice President, the First Lady, Dr. Biden, and White House staff on the South Lawn to observe a moment of silence.

Later that morning, the President, Defense Secretary Hagel, and other military officials attended the September 11th Observance ceremony at the Pentagon Memorial in Arlington. The President laid a wreath at the Zero Age Line and observed a moment of silence at 9:37 to honor the victims of the attack at the Pentagon.

President Obama then delivered remarks to families of the victims, also honoring the four Americans who lost their lives a year ago today in Benghazi.

They left this Earth. They slipped from our grasp.  But it was written, “What the heart has once owned and had, it shall never lose.”  What your families lost in the temporal, in the here and now, is now eternal. The pride that you carry in your hearts, the love that will never die, your loved ones’ everlasting place in America’s heart. 

Pres Obama, Sec. Hagel and Gen. Dempsey at 9/11 Pentagon ceremony

President Obama, Secretary of Defense Chuck Hagel, and General Dempsey attend the September 11th Observance Ceremony at the Pentagon Memorial in Arlington, Virginia, Sept. 11, 2013. (Official White House Photo by Pete Souza)

Read the President's full remarks from the September 11th Observance Ceremony

Later this afternoon, President Obama also participated in a service opportunity with Food & Friends, a Washington-area organization that provides freshly-prepared meals to people living with life-challenging illnesses.

Related Topics: Additional Issues, Virginia

The White House

Office of the First Lady

Remarks by the First Lady at USO Warrior and Family Center at Fort Belvoir

USO Warrior and Family Center
Fort Belvoir, Virginia

1:49 P.M. EDT
 
MRS. OBAMA:  You guys look awesome!  What are you doing?  What's going on?  Are you making hands?  Yes, uh-huh, uh-huh.  Guess what I brought you guys -- what do you think is in this basket?  Cookies! 
 
CHILD:  I want that one!  (Laughter.) 
 
MRS. OBAMA:  And you know what these cookies are -- who are on these cookies?  This is our new puppy.  We have a new puppy at the White House, her name is Sunny.  And the White House pastry chefs made cookies for all of you guys with Sunny and some other fun stuff in here.
 
But Gary and I are here because we're so proud of you guys.  Do you realize you guys are heroes?  Do you know that?  We're so proud of what you do because your parents, your moms and dads and grandparents and cousins and uncles and aunts, whoever is in your family who's serving -- you guys help them help our country.  And we just wanted to shine a light on all of the great work that the USO is doing for military families all over this country.
 
This is a beautiful facility.  It's the kind of partnership that represents all that we need to do.  And I know there are mothers back there -- you guys -- be quiet!  (Laughter.)  I see you.  Let them be.  (Laughter.)  I know, you're having a fit over there.  (Laughter.)  They can do whatever they want to.  I'm talking to you guys right now.  The kids, we're going to play with them later.
 
But we just wanted to shine a light on all the great work that the USO is doing for families like these all over the country.  And I've got my friend Gary Sinise here who has done such terrific work for veterans, troops and military families through his foundation, as well as his Lt. Dan Band, which I hear is very good because they play a little bit of everything -- they play songs that us old folks recognize, but also the beats that get kids moving.  And you guys are going to be playing tonight at a really cool rock concert that’s going to be out here at Fort Belvoir today.
 
So you guys are going to have a whole day of fun.  Is that exciting? 
 
CHILDREN:  Yes!
 
MRS. OBAMA:  All right.  Well, I want to come and help finish the banners, okay?  Can I come and help?  Can Gary and I come and help you guys?
 
CHILDREN:  Yes.
 
MRS. OBAMA:  All right.  So I'm going to put my cookies down and we're going to go help, okay? 
 
END
1:51 P.M. EDT
 

First Lady Michelle Obama Speaks at a Lets Move! Active Schools Event

September 06, 2013 | 18:27 | Public Domain

Firs Lady Michelle Obama encourages parents, educators and students to get involved with the Lets Move! Active Schools program. Learn more at http://letsmove.obamawhitehouse.archives.gov

Download mp4 (1500MB)

The White House

Office of the First Lady

Remarks by the First Lady at Let's Move! Back-to-school Event and Let's Move! Active Schools Announcement

Orr Elementary School
Washington, D.C.

1:05 P.M. EDT

MRS. OBAMA:  Well, hello.  How's everyone doing?  It is a pleasure and an honor to be with all of you here today at Orr Elementary School!  Yay, Orr!  (Applause.)  We have a few Orr fans in the house.  (Laughter.)  Thank you all for hosting us today.

I want to start by, of course, thanking Shaq for that very kind introduction, but for also being one of the few people on Earth who can make me feel small.  (Laughter.)  I know I can always wear my heels when Shaq is around, so I appreciate that.

I also want to thank Dominique Dawes, who is here joining us.  And I want to thank her, as well as Allison for their passionate commitment to inspiring our young people.  Hi. 

And of course, I want to give a huge thank you to Uli and to Reebok and the BOKS program.  Along with Nike and nine other organizations, they are truly the driving force behind Let’s Move Active Schools.  And I have to say that it is really inspiring to see two big competitors like Nike and Reebok coming together on behalf of our kids.  And I truly look forward to seeing more companies join our efforts to get our kids moving.

I also want to thank Chancellor Henderson for her leadership in signing up the entire D.C. Public School District for Let’s Move Active Schools.  And I hope that every school district in America will follow D.C.’s lead.

And finally, I want to thank all of you who have come here today.  You all have devoted your lives to educating our children.  And as we begin this new school year, I know that, as always, you're going to be working hard to engage and inspire your students and prepare them to succeed in school and in life. 

And that’s really why I wanted to be here with you today, because more than anything else, that’s what Let’s Move is all about.  That has been our goal right from the very beginning:  To ensure that all of our children grow up healthy and have the bright futures we all know they deserve. 

Now, back when we first started Let’s Move, I have to be honest with you, I had a few doubts about how much we could actually accomplish.  The problem of childhood obesity was so complex.  The statistics were staggering, and so many people were skeptical about our chances to make a real difference. 

We were told that people wouldn’t change because they're to set in their ways.  We were told that companies wouldn’t change because selling bad food is good business.  We were told that kids wouldn’t change because they would never eat healthy food, so why bother?

But let me tell you, there were plenty of times with all that drumming around that I had to ask myself, can we really make a difference here?  Well today, just three-and-a-half years later, we now have an answer to that question, and the answer is yes.  Yes we can.

Just look at the numbers:  Between 2008 and 2011, for the first time in decades -- you hear me -- for the first time in decades, obesity rates among low-income preschoolers dropped in 19 states and territories across this country.  (Applause.)  And child obesity rates are falling in cities like New York and Philadelphia; in states like California and Mississippi.  In fact, back when we started Lets Move, Mississippi was known as one of least healthy states in America.  But today, they’re reporting a 13 percent drop in obesity rates in elementary school kids in that state. 

So the statistics clearly show that with all of the work that people are doing to address this epidemic, we're actually starting to move the needle on this issue.  And this isn’t just some blip or fluke.  And it didn’t just happen on its own.  It happened because people across this country decided that they wanted something better for our kids, so they started making some changes. 

They started making changes in their homes, schools, in their businesses and communities.  They started making changes in laws and policies.  And today, we’re seeing the results -- the kind of results that we could never have imagined when we first started out.

For example, turn on the TV, and instead of seeing nothing but ads for greasy, fried foods, you’ll see fast food ads for egg white breakfast sandwiches and chicken wraps bursting with lettuce.  Sit down for a meal at Red Lobster or Olive Garden and you’ll find kids’ menus filled not just with nuggets and fries and soda, but with veggies and fruits and whole grains and low-fat milk.  Stop by your local Walmart and you'll no longer have to search for healthy options, but you can find aisles packed with affordable fresh produce, with prominently placed products with reduced sugar, fat and salt. 

We’re seeing changes in our cities as mayors are building grocery stores in underserved neighborhoods, refurbishing playgrounds and bike paths so that kids have safe places to play.  We’re seeing changes in our armed forces as military leaders have grown tired of dealing with skyrocketing costs associated with training overweight and out-of-shape recruits.  So they’re starting to serve healthier food on their bases.  They're educating their troops about nutrition because they’ve realized that this issue doesn’t just affect our health, it affects our national security too. 

And as all of you know, our schools are stepping up too.  You all are growing gardens, installing salad bars, replacing fryers with steamers.  And parents are leading the way at home -- adjusting those portion sizes, reading those food labels and thinking really hard about the foods they cook and order and buy for their families.

And because we as adults have started to act, because we as adults have started to invest our time and energy and resources into solving this problem, our kids are starting to get it too.  I can’t tell you how many stories we’ve heard about kids who worked in a garden at their school or church and then ran home and requested vegetables for a snack.  Or they saw a cooking demonstration in the cafeteria, and that night they asked their parents to bake their dinner instead of frying it.

I even visited a childcare center right here in D.C. where I watched toddlers happily devour a meal of grilled tilapia, mixed salad, green beans and skim milk.  These were kids two, three years old.  The center was located in a struggling community right here, but the staff made serving healthy food a top priority.  They even employed a local chef. 

Let me tell you, those kids cleaned their plates.  They did it because they were used to getting nutritious food every day.  It was all they ever knew.  So they were happy and satisfied.  And since we started Let’s Move, 10,000 childcare centers across America have committed to serving healthier food like this to our youngest children so that they get off to the right start.

So make no mistake about it, we are changing the conversation in this country.  We are creating a cultural shift in how we live and eat.  And our efforts are beginning to have a real impact on our children’s lives. 

But I want to be very clear that while we’re finally beginning to make some progress, we still have a very long way to go before we solve this problem.  But right now, we are truly at a pivotal moment, do you hear me?  A tipping point when the message is just starting to break through, when new habits are just beginning to take hold and we’re seeing the very first glimmer of the kind of transformational change that we are capable of making in this country -- us. 

And if we keep pushing forward, we have the potential to transform the health of an entire generation of young people.  We can do that.  And that’s where you all come in, because as educators, you all play such a pivotal role in this effort. 

I mean, our kids spend more than half their waking hours each day with you in your schools -- thank you.  (Laughter.)  And many of them eat two meals a day at school, which means they get more than half their daily calories from those meals.  And while we as parents are the first and most important role models for our kids, educators are not far behind. 

That was certainly true for me back when I was growing up.  Let me tell you, I vividly remember the words of some of my earliest teachers –- as far back as first and second grade.  What they taught me often meant as much as what I was learning from my parents at home.  And many of those lessons are still ringing in my head today.

You all have so much influence over our kids.  And you aren’t just teaching our kids important lessons in the classroom, but you're teaching them important lessons in the gymnasium, in the cafeteria as well.  Because with every meal you serve here in these schools, with every moment of physical activity you work into their day, you are teaching our kids habits and preferences that will them last a lifetime.

And I know it’s not always easy to get your students to do the right thing.  I know that kids occasionally grumble about eating healthier food.  But look, that is to be expected.  Because frankly, that’s what kids do -- (laughter) -- including my own kids.  They want what they want when they want it, regardless of whether it’s good for them or not.  And when they don’t get what they want, they complain.  That’s their job.  (Laughter.)

But we have to remember that it’s our job as responsible adults in their lives to make the hard decisions to keep them healthy.  It’s our job to say, no, you cannot have a candy bar for breakfast; and yes, you have to eat some vegetables every day; and no, you can’t sit around playing video games all day
-- go outside and run.  That’s our job.  That’s on us.

Kids complain about everything.  Many kids complain about having to learn math or science, right?  They complain about having to read a book or write a paper on a topic they don’t like.  But as educators and parents, we don’t just give in and say, well, okay, no more homework, no test tomorrow; you’re off the hook because you’re sad about it.  (Laughter.)  

We wouldn’t dream of doing that, because we know that learning how to add and subtract and read and write -- these things aren’t negotiable.  We know that they need those skills in order to succeed in life. 

Well, the same thing is true for good nutrition, physical activity –- because those tools are the foundation that they need to grow up healthy, and to do well in school, and to build families and careers of their own one day. 

So it should come as no surprise that, as schools implement the new school lunch standards, there will be some kids who will moan and groan.  But we can’t lose sight of the fact that across the country, these new standards are having a resounding effect.  We’re seeing success.  And every day, we’re hearing that kids are actually enjoying the healthier food in their lunches, not just because it makes them feel good but because they also taste good too. 

So as you approach this new school year, and you’re out there working hard and doing your best to implement these new changes, don’t ever forget that what we’re doing is working, and what we’re doing is good for our kids.  Don't lose sight of that.

So I want you guys to keep pushing forward.  If we do that, then I know that all those kids that you are dealing with will one day thank you for sticking with it and fighting for them.  One day when they are happy and healthy and successful, they’re going to look back and be grateful that you stood strong for their best interests.  That’s the kind of difference you all can make.

And just imagine what’s going to happen when every school across this country is fully engaged and committed to the kinds of changes you all are making here at Orr.  Think about what it will mean for every child in this country to get nutritious food and physical activity every day.  Think about how much healthier they’re going to be.  Think about how much more energy they’re going to have.  Think about how much more focus they’ll have in classroom. 

And this isn’t some pie-in-the-sky proposition.  We have everything we need, right now, to get this done.  But it’s going to take educators and parents and community leaders like all of you leading the way. 

So we need each of you to do your part.  And we need you to embrace this mission with enthusiasm and with confidence.  Because make no mistake about it, your level of commitment here will determine how successful we are.  If you’re not bought in, trust me, your students won’t be either.  But if you’re excited about this process, your kids will be too.  Because our children follow our lead, and right now, they need us to be leaders on this issue. 

They need us to guide them just as we do in so many other aspects of their life, because all signs show that what we’re doing is working.  And we’re right on the cusp of something big and lasting.  So we cannot allow ourselves to get tired or distracted, or to feel inconvenienced.  We cannot pull back just as we’re starting to make headway.  Because if we do that, if we take our foot off the gas pedal for one second, we will slip right back to where we started.

Instead, we need to double down.  We need to be energized and inspired on behalf of our kids.  We need each of you to go back to your principals and your superintendents, to your teachers and your schools today, and keep pushing them to implement those new lunch standards. 

We need you to get your kids excited about having better food in their schools, engage them in creating the menus that they like and learning about what’s on their plates and what they enjoy eating.  Start getting them pumped up now for the new healthy snacks that are going to be in their school vending machines next year. 

And finally, we need you -- every single one of you -- to go to your school districts to ask them to follow D.C.’s lead and sign up for Let’s Move Active Schools.  Because we’re currently on track to raising the most inactive generation in our nation’s history.  And it’s time for us to do something about it, starting right now.  We need to get our kids moving before, during and after school.

We need to ensure that they have positive early experiences with being active so that they make it a lifelong habit.  Because being active doesn’t just improve their physical health, as Uli said, it improves their emotional health, their academic performance.  In fact, kids who are active may perform up to 40 percent better on tests, and they are 50 [15] percent more likely to go to college.  That's the difference that we’re talking about here, and that’s why we started Let’s Move Active Schools. 

This program provides everything our schools need to get our kids moving -– free training and resources, technical support call centers staffed with experts, and so much more.  So let’s get every school in America on board as soon as possible, because we don’t have time to waste.  Right now, our generation is facing so many devastating health problems because of how we live and how we eat –- illnesses like diabetes and heart disease and cancer that cause so much suffering and cost our economy billions every day -- every year.

And today, we need to ask ourselves:  Are we going to hand down these problems to our next generation, or are we going to do what we’ve always done in this country and leave something better for our children and our grandchildren?  I think we all know the answer to that question, because in the end, that’s who we are as Americans.  That’s what we do.  We work and we struggle and we sacrifice so that our next generation can have opportunities we never dreamed of.

And in the end, we are counting on all of you to carry on this proud legacy.  And please know that I’m going to be right there with you every step of the way, pushing, prodding, hula-hooping, jumping rope.  I am going to do everything in my power to help get this done, because the health of our children is my greatest priority.  Believe me.

And if we keep on coming together and working together, then I am confident that we can give our children futures worthy of their boundless promise.

So I want to thank you all again for everything you’ve done and everything you will continue to do.  And congratulations, again, on all your successes here at Orr Elementary School.  And I look forward to working with all of you in the months and years ahead. 

So now we’re going to get busy and have some fun with kids.  Thank you all.  God bless.

END
1:24 P.M. EDT

The White House

Office of the First Lady

Reebok, DC Public Schools Make Commitments to Getting Kids Active Through Let’s Move! Active Schools

Mrs. Obama joined Shaquille O’Neal, Allyson Felix and Dominique Dawes to applaud new commitments and urge additional school districts to join at LetsMoveSchools.org

Washington, DC – Today, First Lady Michelle Obama visited Orr Elementary in Washington, DC for a back to school event highlighting healthy changes happening in schools and across the country. Joined by Shaquille O'Neal, Allyson Felix, Dominique Dawes, DC Public Schools Chancellor Kaya Henderson and North America Reebok President Uli Becker, Mrs. Obama praised new commitments from DC Public Schools and Reebok to get more kids moving through Let’s Move! Active Schools and put out a call to action for more school districts to sign up. The First Lady highlighted new statistics showing a decline in obesity rates among young children and emphasized that our collective efforts to address this epidemic are beginning to have a real impact. 

Chancellor Henderson announced that all 111 District of Columbia Public Schools have signed up for Let’s Move! Active Schools, the First Lady’s initiative to get schools to provide 60 minutes of physical activity a day before, during and after school. Uli Becker announced that BOKS, an initiative of Reebok and the Reebok Foundation which incorporates physical activity and nutrition into programming for kids before the school day, will provide approximately 500 schools with a grant of $1,000 each to bring BOKS to their school, giving priority to schools that are signed up for Let’s Move! Active Schools. Reebok will also partner with the American Alliance for Health, Physical Education, Recreation and Dance to support Let’s Move! Active Schools.

After making the announcement, Mrs. Obama and Shaq took over Orr Elementary’s PA system, telling the kids how proud they were of them for eating healthy and getting active. Then Mrs. Obama joined Shaq, Felix and Dawes back in the multipurpose room for informal remarks and several fun physical activities with a few dozen of Orr’s 4th and 5th graders.

“Right now, we’re truly at a pivotal moment – a tipping point when the message is just starting to break through, when new habits are just beginning to take hold, and we’re seeing the very first glimmer of the kind of transformational change that we’re capable of making in this country," Mrs. Obama told the audience at Orr Elementary School. “And if we keep pushing forward, we have the potential to transform the health of an entire generation of young people.”

“We know physical activity before, during and after school keeps students engaged and motivated and improves students' attendance, behavior and academic outcomes,” said DC Public Schools Chancellor Kaya Henderson. “Providing opportunities to keep students active and healthy, coupled with strong academics and great teachers, is key to our success.  At DCPS, we are proud to be among the first in the nation to have all our schools join part of the First Lady’s Lets Move! Active Schools initiatives. And we are excited about how this new program will help our students achieve at the highest levels.”

Since launching in February, nearly 4,000 schools have signed up at LetsMoveSchools.org to be active schools, building on the knowledge that active kids do better.  Today’s announcement builds on a $50 million dollar commitment from NIKE, Inc. and others to get kids active and engage 50,000 schools in the program in the next five years.

The First Lady applauded the companies saying, "It's really inspiring to see two big competitors like Nike and Reebok coming together on behalf of our kids. And I truly look forward to seeing more companies join our efforts to get our kids moving."

“The First Lady's commitment to physical activity inspires all of us to do more,” said Shaq, a BOKS and Reebok ambassador. “Active kids are not only healthier, but they have better grades, attendance and behavior. Working with the First Lady and the BOKS team is something I'm very proud of.”

“Active kids do better," said Felix, a Nike athlete. "Active schools will help kids succeed by creating early, positive experiences in sport and physical activity before, during, and after school.”

Orr Elementary School has been a great example of what schools all across the country are doing to provide healthier environments for kids. Not only has Orr successfully implemented the new healthy school lunch standards, but they’ve already started providing healthier snacks in vending machines – a move all schools will make starting next school year. Orr also makes getting active a priority – in addition to participating in Let’s Move! Active Schools, Orr has physical education classes and participates in BOKS.

For more information on Let’s Move! Active Schools, visit LetsMoveSchools.org.